the most recent piece of work that I've done, I've done in collaboration with some people at Red Thread Research. And we've just finished a podcast season on the topic of Purpose. And purpose, it turns out, is attention. It's about human attention. And the people that we meet, and the people that I've met on my entire sort of journey through podcasting and research, the people who are successful and the people who are doing interesting things are the people who are purpose-driven.