" in 2015, when I did my MBA, I read a book called Frugal Innovation written by Navi Radjou about how Indians create low cost solutions, like baby incubators and fridges using the most limited means. So all of these types of solutions were coming from a place of need, they were solving real problems in the world. And I started to look at what sort of my organisations were doing in terms of innovation. And it felt like they were trying to solve problems for the brand, but not problems for the world. And I thought, This is not what we need to be doing here. Like there needs to be a real change in how we approach solving problems."